Facebook Pixel

The Facebook Pixel: What It Is and The Power Behind It

If you are currently advertising on Facebook, or if you plan to in the near…


Current Facebook Marketing Trends You Need to Know

The algorithm that powers Facebook is constantly evolving. It is often tweaked…


5 Busted Myths About Paid Social Media

Let's face it, social media isn't a fad that will soon fade away. It has become…


5 Updates to Facebook Groups to Consider

5 Updates to Facebook Groups to Consider

There is no form of marketing that is static and unchanging. In the era of…


Facebook Insights You Might Not Be Using

3 Facebook Insights You Might Not Be Using Enough

Facebook doesn't boast 2 billion users around the world because it's a…


5 Ways to Increase Facebook Engagement

5 Ways to Get More Views, Engagement, and Shares for Your Facebook Posts

In case you missed the big Summer 2017 news, Facebook now boasts 2 billion…


5 Facebook Marketing Hacks

5 Facebook Marketing Features and Hacks You May Not Know About

The social media landscape features a variety of players, from LinkedIn and…


Analytics Power Driven Decisions

5 Ways to Unlock Potential of Analytics & Data-Driven Decisions

There are two ways to market your brand: take a stab in the dark or use the…


Tracking Offline Events On Facebook

How to Track Whether Facebook Ads are Contributing to Offline (Face-to-Face) Sales

Facebook has become far more than a simple platform for keeping in touch with…


Effective Social Media Audience Targeting

3 Principles of Effective Social Media Audience Targeting

If you don't have a strong social media strategy in place for your business,…