The social media landscape features a variety of players, from LinkedIn and Snapchat to Pinterest and Instagram. Out of all of them, Facebook is still the leading platform for social media activity online. There are a great deal of Facebook marketing features you can take advantage of today.

Consider the fact that 75% of male internet users are on Facebook, and 83% of female internet users are on Facebook. With so many individuals using Facebook, it’s imperative that your company take advantage with Facebook marketing.

 The question is, how do you set your brand apart in the process? Undoubtedly most brands are aware of the power and reach of Facebook. Due to this, you need to find a leg up in the process. Below you’ll find five Facebook marketing features and hacks that you may not previously have known about.

Pages to Watch

Facebook Pages to WatchThis feature of Facebook marketing allows you to keep a watchful eye on competing brands in your niche. It allows you to see what type of content they are using to market their product/service. Also, you can get a basic idea of their customer demographic based upon the individuals interacting with the brand through its Facebook page.

Pin Posts to the Top of Your Page

Facebook Pin Posts to TopWhether you’re sharing guest content or just trying to keep your own unique content fresh in the customer’s eye, pinning posts to the top of your Facebook page can help you keep the important content you’ve shared at the top of your own newsfeed. As your follower’s logon for the day and search their feeds, your own preferred news remains at the top of your newsfeed, and as a result, it stays visible longer to your followers.

Offline Conversion Tracking

When your paid ads and Facebook marketing efforts result in old-school, offline conversions rather than online interactions, you can still make use of that data in your Facebook marketing scheme. Using the offline conversion tracker in Facebook Business, you can upload a list of customers that converted offline. Doing so allows you to cross-reference your online and offline efforts to discover which customers have seen or interacted with your brand online without submitting any information to you online (i.e. lead forms). This ability is critical in understanding how your ads are (or aren’t) impacting the customer’s digital journey to purchase.

Facebook Audience Insights

Facebook Audience InsightsWant to know more about your target audience? Facebook Audience Insights can provide you with all the information you need. This feature can help you promote your product within a market niche. It can also help you promote particular offerings from your company by targeting customers based upon demographics, page likes, location and language, previous purchase activity, and Facebook usage. Ultimately this allows you to create more relevant content for the target audience most likely to interact with your brand.

Facebook Pixel

The Facebook Pixel is an analytic tool that enables you to determine how effective your Facebook marketing tactics are. It does this by focusing data through the lens of consumer activity. Using Pixel you can make sure your ads show up in front of the right people. You’ll be able to build custom audiences from your website and use that to remarket your ads, track conversions, and attribute those conversions back to specific ads. 

If you’ve been considering a new approach to Facebook marketing or a review of your current strategies, we’d love to have a conversation about your social media marketing. Feel free to click here to receive a FREE social media audit and see how your Facebook profile is working for you!